Senior Paid Media Manager

Position Summary: 

With team members and customers in 39 countries around the globe, HostPapa is currently one of the fastest-growing web hosting companies with a wide range of products available. At its core, we provide individuals and small and medium-sized businesses with access to valuable tools and services critical to their online success, including a Website Builder service for making website creation an ultra-easy task for anyone. Tailored to meet every user's unique needs, our award-winning customer support, email, and cloud-based solutions keep HostPapa at the cutting edge of the web hosting industry and innovation by putting our customers first.

Working alongside the marketing leadership team, the Senior Paid Media Manager will play a crucial role in ensuring HostPapa continues to expand its market position as a leading web hosting provider by optimizing existing marketing channels and identifying new opportunities for growth.

The ideal candidate is a true finisher who follows through on commitments, demonstrates loyalty and dedication to team goals, and is driven to achieve exceptional results. This role demands someone who can work independently, show initiative in solving problems, and maintain consistent performance even when facing challenges. Your passion for digital marketing excellence should be matched by your commitment to HostPapa's success.

What you’ll do:

• Develop and execute comprehensive paid media strategies across multiple platforms, including Google Ads, Bing Ads, Meta (Facebook/Instagram), LinkedIn, Twitter/X, and other relevant channels
• Lead budget planning, allocation, and optimization across all paid channels to maximize ROI and meet business objectives
• Establish and monitor KPIs for all paid campaigns, making data-driven decisions to continuously improve performance
• Perform advanced keyword research and competitive analysis to identify opportunities for growth and optimization
• Manage bid strategies and campaign structures to ensure optimal performance across various audience segments, geographies, and devices
• Create and optimize compelling ad copy and creative assets that align with brand messaging and drive high conversion rates
• Develop and implement A/B testing strategies for landing pages, ad copy, and creative elements
• Build and refine audience targeting using first-party and third-party data
• Collaborate with the content and SEO teams to ensure alignment between paid and organic search strategies
• Provide regular reporting and analysis on campaign performance, including recommendations for optimization and strategic adjustments
• Train and mentor junior team members on paid media best practices
• Develop fraud prevention strategies to mitigate click fraud risks
• Analyze customer journey data to optimize conversion paths and campaign attribution
• Collaborate with the web development team to ensure tracking implementation and landing page optimization
• Manage relationships with external agencies and vendors if applicable
• Perform related duties as assigned to ensure department and organizational success

About you:

• Expert knowledge of paid search, paid social, display, and remarketing advertising platforms
• Strong strategic thinking with the ability to translate business objectives into effective paid media campaigns
• Advanced analytical skills with experience in campaign performance analysis and optimization
• Exceptional project management abilities with strong attention to detail
• Excellent verbal and written communication skills
• Proficiency in data visualization and presentation development
• Experience with marketing automation tools and CRM systems
• Ability to work independently and lead remote team members effectively
• Comfort with ambiguity and ability to thrive in a fast-paced environment

Preferred Qualifications:

• Bachelor's Degree in Marketing, Business, Digital Media, or related field; equivalent work experience may be substituted
• 5+ years of experience managing paid media campaigns, with at least 2 years in a senior or leadership role
• Demonstrated experience managing substantial advertising budgets (six figures or above)
• Experience with Google Analytics 4 and Google Tag Manager
• Proven track record of campaign optimization, resulting in significant performance improvements
• Experience with web hosting, SaaS, or similar B2B technology products in a remote environment is strongly preferred

What we offer:

• Work from anywhere - this is a remote opportunity
• A competitive salary that values you and your unique skill sets
• Career advancement & professional development opportunities to help you reach your full potential
• Flexible work arrangements to support work/life balance

About us:

At HostPapa, we’ve been committed to providing a complete array of enterprise-grade cloud services solutions to every business owner since 2006. These services, traditionally out of reach to smaller businesses, are offered in a one-stop shop, making it quick and easy for customers to select the services they need to grow. We back these offerings with 24/7 award‑winning customer support in four languages.

Our HostPapa team values diversity and inclusion. We have a friendly company culture built on trust and respect. With the acquisition of several companies into our product portfolio, we’re growing at an incredible rate and have ample opportunities for career growth. 

Come join our talented team of enthusiastic, hard-working, passionate, driven people engaged in meaningful, innovative work. We can’t wait to meet you!

HostPapa is an equal-opportunity employer committed to diversity and inclusion. As a multicultural organization, we encourage individual achievement and recognize the strength of our diverse team. 

HostPapa is committed to providing accommodations for people with disabilities. If you require accommodation, please let us know, and we will work with you to meet your needs. Accommodation may be provided in all parts of the hiring process.

It is anticipated that this position will be performed outside of Ontario.